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Decline of Christian Products

by Lori

Marketing expert Greg Stielstra foresees a bleak future for the Christian products industry, according to World magazine.

“Brick-and-mortar operations haven’t lost all their business, but they’ve lost the business that will allow them to stay in business, whether they know it or not,” the former Thomas Nelson and Zondervan marketing executive told the Christian news biweekly.

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This review was written by Lori Kasbeer. Click here to subscribe to the RSS feed, follow on Facebook or to follow @Lori520 on Twitter.

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